Archives
Tuesday, November 03, 2009
Loving
Capitalism...
INSURE YOURSELF. I don't know anything about Traveller's Insurance. But I do know something about capitalism. And I just luuuuv the way the market is trying to respond to the recession. Think about it. During the Great Depression, there was no television. What I see today on TV is car dealers, insurance agents, real estate companies, fast-food franchises, and the big guys in every conceivable industry fighting for business. Result: Immediate responsiveness, competitive pricing, and some of the most creative advertising I've ever seen. Like my all-time, completely love-it-to-death favorite:
There are actually multiple versions of this commercial. I watch all of them, all the way through, every time. I want to buy the album. I want to buy the dog, which is sick, because I already have four, every one of them dumb as fenceposts (sighthounds are idiots: I'm no doggist. But pugs are morons too.) When I was a kid, we had German Shepherds (scary smart) and terriers (annoying smart)... and now I have a, uh, Scottish Deerhound. Handsome, sweet, noble, dignifiedly affectionate, and smart as a bathroom U-joint. Capitalism. Non-Rand style. Him we take care of. Because he can't compete.
The rest of them? We watch them compete like nobody's business -- clever as rocks and contending for every scrap...
If and when they want an insurance policy, we'll help them with that, too. But they have to ask us first. That's the capitalist way.
